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    es un enunciador o mediador, presentador del discurso narrativo.

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    Diccionario de semiótica y narrativas de cine y televisión

    Este artículo-homenaje a Algirdas Greimas tiene como objetivo resaltar la contribución del Diccionario de semiótica de Greimas y Courtés a la teoría narrativ...

    El modelo actancial

    Acción1 es la segunda entrada del Diccionario de Greimas2. La acción, como una organización sintagmática de actos, es un programa narrativo protagonizado por un sujeto encarnado en un actor. La sucesión de acciones o eventos relacionados en un actor/ personaje se estudia en el guion de cine como dificultades o impedimentos que deberá superar el protagonista desde el inicio hasta el final en la búsqueda de su objetivo.

    Greimas funda su modelo de semiótica narrativa en los roles actanciales basándose en algunos caracteres universales de la acción humana (RICOEUR, 1984, p. 89). Para la delimitación de un tan vasto concepto como el de acción, Greimas recurre a Tesnière: toda frase encierra un drama que contiene un proceso, actores y circunstancias. La acción y sus componentes sintácticos dan paso así, en el Diccionario, al modelo actancial y su núcleo, el actante. El modelo actancial se nutre de anteriores investigaciones sobre roles dramáticos como los de Propp y Mélétinski (1965) y Souriau (1950).

    El Actante es un concepto, objeto, un ser animado, una persona que participa en un proceso narrativo y como tal, Greimas lo define como un actor o personaje, aunque le atribuye principalmente su extensión a la semiótica literaria. La fecundidad del concepto de actante ha sido probada en el análisis de la fotografía, que, al igual que en la literatura, tiene como protagonista visual un objeto, animal o persona (VILCHES, 1983). El modelo actancial se compone de seis actantes: sujeto, objeto, destinador, destinatario, ayudante (auxiliar), oponente (auxiliar). En el nivel de la estructura de superficie un actante puede ser representado por múltiples actores y viceversa. Eisenstein aplica al film Bronenósets Potiomkin (El acorazado Potemkin) (1925) el concepto de actante convirtiendo en personajes el acorazado, la multitud de Odesa favorable a la revuelta, y el ejército represivo zarista.

    El concepto de Actor, en el Diccionario, es más amplio que el de personaje y no se reduce a la figura humana. El actor representa un programa narrativo. Es el resultado de una relación entre actante y un rol temático, e incluso el punto de vista de un narrador. La producción de actores, como componente de la discursivización ocurre en la Actorialización que, junto con la espacialización y temporalización pueden distinguirse de la historia durante el análisis de un medio. En un programa de noticias3 en televisión, la actorialización da lugar a la distinción entre el presentador/a de las noticias y los periodistas corresponsales.

    Las categorías actanciales

    En el nivel de la estructura profunda, el modelo actancial basado en los 6 roles da lugar a tres categorías actanciales: El eje del deseo: Sujeto/Objeto; el eje de la comunicación: Destinador/Destinatario; el eje performativo: Ayudante/Oponente.

    El eje del deseo

    El sujeto desea el objeto y a él se orienta durante todo el recorrido narrativo. El sujeto, que se identifica con el héroe de Propp, presente desde la primera hasta la última función, es el protagonista en la estructura de superficie. El héroe y la Búsqueda son inseparables desde el momento en que el desplazamiento del sujeto hacia el objeto deseado forma parte de la realización de la misión. El Héroe de Greimas determina al sujeto cuando se halla en posesión de los valores modales correspondientes, las competencias de poder y saber-hacer. En literatura, el héroe puede analizarse según connotaciones eufóricas o disfóricas. Según Frye (1957), las obras de ficción se pueden analizar siguiendo la capacidad (competencias en Greimas) de acciones del héroe, desde un ser superior hasta un héroe sometido. El héroe puede convertirse en una parodia cuando destruye su reputación o, como en la tragedia griega, es víctima de las circunstancias y no tanto por causas subjetivas. En el guion de cine, la jornada del héroe mítico se traduce como arco del personaje.

    Christopher Vogler (1998) se inspira tanto en el actante de la semiótica como en los arquetipos de Gustav Jung para definir al héroe como un beneficio para los otros al tiempo que puede convertirse en un ser negativo, como la Sombra, el lado oscuro del héroe o el embaucador que representa la astucia. En las series de ficción de los últimos años, las estructuras narrativas dan lugar a relatos sin limitaciones antropomórficas y los héroes comparten un universo con criaturas y espacios imaginarios: los filmes Star Wars (1977), de George Lucas; E.T. (1982), de Steven Spielberg; las series de televisión Lost, American Horror Story. Los superhéroes, siguiendo a Greimas, serían las figuras eufóricas por definición, tales como Superman, Rambo. El héroe moderno se opone al héroe mítico, y el héroe trágico deja paso al héroe irónico como en Hero (1992) de Stephen Frears.

    El eje de la comunicación

    La base sintáctica de la narrativa se apoya en una relación de comunicación cuyo eje está formado por el Destinador y Destinatario y coinciden con el Mandatario (el rey, el padre) en las funciones de Propp, e incluso con el héroe que recibe el encargo (liberar a la princesa) una vez superadas las pruebas. El destinador pone el objeto al sujeto/héroe como objetivo que ha de realizarse en el proceso de comunicación. Cuando destinador y destinatario se hallan explícitos en el enunciado, pueden llamarse Narrador y Narratario. A su vez, narrador y narratario son sujetos delegados del Enunciador y Enunciatario. En el ámbito de la comunicación, el destinador corresponde con el emisor y el destinatario es la figura del receptor del mensaje (siguiendo a JAKOBSON, 1975) en el esquema de la comunicación).

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    LA EMOCIÓN COMO ESTRATEGIA DE ELABORACIÓN DEL

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    LA EMOCIÓN COMO ESTRATEGIA DE ELABORACIÓN DEL DISCURSO INFORMATIVO TELEVISIVO

    Barrios, Lorena Antezana.  Prisma Social; Madrid Iss. 2,  (Jun 2009): 1-32.

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    Headnote

    Resumen

    El discurso informativo de los noticieros televisivos debe cumplir con dos requisitos básicos: informar a los telespectadores de los acontecimientos que interesan a la gran mayoría y captar su atención de manera de garantizar su adhesión al canal. En relación a este último punto, los canales televisivos desarrollan una serie de estrategias de "proximización" siendo la principal la narrativización de los contenidos presentados, convirtiendo la materia prima informativa en un relato altamente dramático. La investigación realizada opera sobre la puesta en escena de los tres principales noticieros televisivos chilenos y considera para el análisis antecedentes ligados a la producción de las noticias.

    Palabras clave

    Discurso informativo- televisión - emoción.

    Abstract

    The informational discourse of television newscasts must meet two basic requirements: to inform television viewers about events of interest to the majority and to capture their attention in such a way as to ensure that they continue viewing a certain channel. Regarding the latter point, television channels develop a series of strategies to interest viewers, the main one being the narrativization of the content presented, converting the raw informational material into a highly dramatic story. The research conducted examines the staging of the three principal television newscasts in Chile and as part of the analysis, considers background information regarding news production.

    Key words

    Informational discourse- television - emotion

    1. Introducción

    El presente trabajo, es parte de una investigación más amplia1 donde, partir del estudio de los tres noticieros televisivos chilenos de más alto rating, durante el 2005 y 2006, se evidencia que en el discurso informativo, el manejo de la emoción es una de las estrategias de proximización más utilizada a la hora de vincularse con su telespectador objetivo.

    En ese sentido, vamos a constituir un punto de vista que nos permita avanzar tanto en la comprensión del discurso puesto en escena por el noticiario televisivo chileno como en la explicación de las estrategias utilizadas por cada canal para relacionarse con su público objetivo.

    La importancia del noticiero televisivo de los canales de alcance nacional radican en el impacto de este tejido informativo en la esfera pública. Esfera que está construida por relatos que se cruzan y que configuran un relato común.

    Un relato, debe ser entendido como un texto, entidad abstracta, donde se toma en cuenta la refiguración individual y colectiva, creadora de identidad dentro de un anclaje social fuerte. Ricoeur consagra lo esencial de su obra a relatos de ficción (literatura, historia) no tomando en cuenta los relatos ordinarios pero, hoy en día, siguiendo a De Certeau, la construcción de nuestra relación con los otros y el mundo se basa más (cuantitativamente) en los mensajes mediáticos que en los mitos, leyendas o la literatura. El polo mediático es central en el sistema social y ese polo está esencialmente construido según una lógica narrativa, en su producción y su recepción (Lits, 1997. p.44).

    Así, el modelo narrativo se impone como una estructura de escritura de las informaciones pero también interviene en la forma en que los receptores consumen las secuencias construidas. La secuencia de información, ha sido montada, construida a través de un encadenamiento de planos seleccionados, vestidas por un fondo musical y será recibida también como un relato (Winocur, 2002. Pp 44 - 46).

    Para Gerard Leblanc, "la actualidad es una construcción de la información". Los mediadores proponen sin cesar "modelos escenificados", tratando de integrar, como lo hace el escenario de un film de ficción, al espectador en la escena del acontecimiento. Esta tendencia "ficcionalizante" de la información televisiva es revelada igualmente por Louis Quéré. Según su fórmula, esta última se presenta frecuentemente como una ciencia ficción: una serie de constataciones, de revelación de hechos y al mismo tiempo como una simulación, una serie de relatos. Si el noticiario prodiga efectos del saber, las formas de narrativación obligadas los reducen a simples simulacros o verdaderas puestas en escena. Estructuralmente, constata él, "la manera de reportar prima sobre la materia del relato" (Soulages, 1999. P.32).

    2. Objetivos General

    Establecer las estrategias de proximización que despliegan los noticieros televisivos para relacionarse con su público.

    Específicos

    * Determinar las características de la construcción discursiva de las noticias presentadas por los noticiarios televisivos.

    * Precisar la relación que cada noticiero televisivo establece con su público ideal y con la autoridad.

    3. Metodología

    La metodología utilizada tanto para la recolección como para el análisis de la información se inscribe principalmente en el paradigma cualitativo. Sin embargo, la primera parte incorpora un trabajo de categorización y reconocimiento del tipo de notas periodísticas presente en cada uno de los noticieros televisivos considerados que es de naturaleza cuantitativa pero, cuyo fin es meramente descriptivo y que permitirá rescatar los criterios de selección de las notas que serán analizadas en mayor profundidad.

    fuente : www.proquest.com

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